SARAH WILLMOTT – JOODE SOCKS
Fashion
Melbourne, VIC
I set out to create a brand of socks that might be your favourite go-to pair in your sock drawer. They needed to be unique to us – fun, a different colour palette, soft and hard-wearing but luxury enough to give as a gift. We sourced the finest combed cotton from Turkey, where our ethical manufacturer uses 200 needle machines to create the loveliest-looking and feeling socks. Our designs make them fun and a step away from the usual sock colour palette.