•    247,000+
     readership (Roy Morgan Sept 2022) 

frankie snapshot

•    Frequency: 6 issues per year (Bi-monthly)
•    Cover Price: $12.95
•    Content: design, art, photography, fashion, travel, music, craft, home, life

•    frankie.com.au average pageviews per month*: 155,000+
•    frankie.com.au average unique users per month*: 64,000+

•    Weekly e-newsletter subscribers: 76,000+ 
•    e-newsletter open rate: 25%

•    Facebook followers: 360,000+ 
•    Twitter followers: 65,000+
•    Instagram followers: 260,000+
•    Pinterest followers: 29,000+
•    Tik Tok followers: 1,800+

*SOURCE: GOOGLE ANALYTICS. BASED ON SIX MONTH AVERAGE.

who are frankie readers?

•    Core Target: an exclusive group of creative and independent
     20-35 year olds, majority female
•    They like fashion, clever design, music, photography, diy and real-life stories
•    Educated & engaged with the world
•    Incredibly loyal - 89% have been reading frankie for more than a year

why advertise in frankie?

•    70% of readers have purchased something after seeing it in frankie
•    94% have visited a website after seeing it in frankie
•    Exclusive advertising environment – 70% editorial / 30% advertising
•    frankie isn’t just a magazine – it’s a community. When you advertise
     with frankie, you associate with the power of the brand

SOURCE: FRANKIE READER SURVEY 2015. 4,781 READERS RESPONDED TO THE SURVEY.
 

high fives for frankie

•    Mumbrella Publish Awards 2022
     winner: frankie studio, branded content studio of the year

•    Mumbrella Publish Awards 2021
     winner: frankie Strictly Business, best publisher-led advertising campaign

•    Mumbrella Publish Awards 2020
     winner: sophie kalagas, editor of the year - consumer/custom

•    Mumbrella Publish Awards 2020
     finalist: caitlin wynne, designer of the year

•    Mumbrella Publish Awards 2020
     finalist: frankie Strictly Business, newsletter of the year

•    Mumbrella Publish Awards 2018
     winner: consumer magazine of the year - small publisher

•    Mumbrella Publish Awards 2018
     winner: aimee carruthers, designer of the year

•    Australian Magazine Awards 2017
     winner: aimee carruthers, designer of the year

•    Publish Awards 2016
     finalist: consumer magazine of the year (above 20,000 circ)

•    Australian Magazine Awards 2015
     finalist: magazine brand of the year

•    Australian Magazine Awards 2014
     winner: fashion magazine of the year
     finalist: magazine of the year

•    Australian Magazine Awards 2013
     winner: magazine of the year
     winner: fashion magazine of the year 

•    Australian Magazine Awards 2012
     winner: magazine of the year
     winner: fashion magazine of the year

 

frankie contacts

partnerships director

claire mullins
claire.mullins@frankiepress.com.au
0433 796 247