ANNABELLE RADFORD – CLEO & CANARY

Sydney, NSW 
I'm a graphic designer from Sydney.

The goal of this project is to expand and diversify the audience for whisky drinkers, develop a distinctly feminine brand and fuel positive social change. I wanted to steer away from 'traditional' feminine concepts, such as gentle, polite, and pretty imagery, and instead match the bold and robust imagery of other whisky brands.

Nineteen-twenties art-deco style provided a stylish and sophisticated edge. The history of this era closely aligns with the purpose. There are feminist references in bright pink, and the sophistication of dark blue. Imagery is consciously diverse, showing characters across ethnicities and the gender spectrum.

annabelleradford.com
instagram.com/annabelleradford.jpeg